Many non-technical founders believe they can't start until they find a technical co-founder. That search can take a year and cost a large share of the company. Sometimes it's worth it. Often, a tech partner gets you further first.

When you need a co-founder

  • Technology is the product's core advantage, such as a new model, algorithm or infrastructure.
  • You're raising from investors who explicitly require a technical founder.
  • You've found someone you'd trust with half your company for ten years.

When a tech partner is the better first step

  • The advantage is distribution, domain knowledge or operations, and the software is a well-understood type.
  • You need to prove demand before giving away equity.
  • You'd rather hire a strong first engineer later, with traction to attract them.

Want a team to build this with you?

A dedicated team or fractional CTO for founders without a tech team.

Meet your future team

The hybrid many founders choose

A tech partner builds the MVP while a fractional CTO makes decisions on your behalf and helps you interview. Once you have traction, you hire a technical leader who inherits a clean codebase and documentation instead of a mess.

Equity is the most expensive currency you have. Spend it on people who'll be with you for years, not on the first version of the product.

What to ask any partner

  1. Will the same people work on my product every month?
  2. Who reviews the code, and how?
  3. How will you hand over when I hire in-house?
  4. Can I speak to a founder whose team you handed over to?

Sora Infotech team, Product, engineering and design

Written by the people who design, build and run products at Sora Infotech.